Do I need to know how to code?

No. The whole workspace is built around natural-language editing. You describe what you want changed; we patch the build. There's a JSON view for power users who want to peek under the hood, but you'll never need it.

How does the variant engine actually work?

You pick the dimensions (hook, character pose, palette, CTA copy, etc.) and the values you want to test on each. We render every combination (the math is just the cartesian product) and serve them as a creative set. Engagement data per variant flows back in.

Which DSPs and ad networks do you support?

Direct push to AppLovin, IronSource, and Mintegral. Universal MRAID 2.0 ZIP export works with any other DSP that accepts playable ads (Meta, Unity, Liftoff, etc.).

What about my existing assets and brand kit?

Drop your characters, logos, screenshots, and UI kit into the reference pack. We auto-tag everything and use it as the source of truth. Every template skin and every variant is forced to stay on-brand. You set authenticity to "true-to-game" and it stays there.

Can I generate assets if I'm missing them?

Yes. Character poses, FX, audio stings, and missing UI states can all be generated inline. Each generation has a fixed cost charged against your session budget cap, and you approve before it spends.

How fast is "minutes, not weeks"?

The target workflow is a first playable preview in one session, then a multi-variant creative set after the first few edits. The exact time depends on asset readiness, brand constraints, and how many variants you want to test.

What happens if my brand team needs to approve creative?

Every session has a shareable read-only preview link with comments. Brand can review variants, leave notes per-frame, and approve before anything is pushed live. Approval state is tracked per variant.

How is 7play.ai different from template-based playable engines?

Honest answer: most current engines are template-based. You bring assets, pick a mechanic from a fixed gallery, swap in characters and copy, export. That ships reskins of known mechanics fast. 7play.ai is simpler at the surface: hand us a gameplay video, the agents reason about how your game plays (mechanic, controls, visual language, UI), figure out which assets matter, and generate sprites in place if you do not have isolated ones. Template builders scale creative. 7play.ai is creative discovery grounded in your real game.

We're in design partner mode right now, working closely with a small number of studios on their launches and creative scaling. Pricing follows the conversation, not the other way around. Drop us a line and we'll figure out what makes sense for you.

Blog

Playable-ad practice notes.

Working notes for the mobile-game UA team. Agency economics, MRAID export reference, and what the top-IPM playable ads actually do. Written by the people building the tool, not a marketing department.

Playable export reference·12 min read·2026-03-11

The MRAID 2.0 export checklist every ad network actually checks

Six networks, six slightly-different specs. This is the checklist 7play.ai runs against every export, distilled from the public docs plus what the rejections actually flag.

Creative testing·9 min read·2026-03-26

IPM lift in playable ads: what the top 1% of creatives actually do

After looking at enough high-IPM playable ads, a handful of patterns repeat. Hook in the first 2 seconds, fail state by 5, mechanic loop by 10. Here is the working frame and how to test against it.